CONTENT THAT MATTERS

Creative Strategy | Copywriting | Photography

HEY, I’M ERIC

I’m a marketing strategist, writer, and photographer with over 10 years of professional experience.

I love helping brands develop strategies that work and create content that educates, entertains, and inspires their audiences.

So, if you’re looking for a partner to help kickstart or scale up your content creation, you’ve come to the right place.

Oh—and my friends call me Strege, by the way. I look forward to working with you.

CREATIVE STRATEGY

Everything from Concept to Completion

There’s no such thing as a one-size-fits-all solution. For a strategy to work, it must be tailored to your brand, goals, and target audience.

I’ll work closely with you to gain a deeper understanding of your brand and what you’re looking to achieve. From there, I’ll create a detailed project timeline so expectations are clear and communicated to everyone involved. The final product is a strategy deck that serves as the creative north star for your initiative.

Whether you’re looking for new ways to engage customers, make a bigger splash with NPIs, or overhaul your entire content creation approach, a fresh strategy is the way to get started.

COPYWRITING

Stand Out. Tell Your Story. Create Connections.

Engaging marketing copy is one of the most significant ways to make an impact in today’s competitive market.

I work as an extension of your team to deliver marketing copy projects that articulate your brand messages, differentiate your products and connect with customers in authentic ways.

Let’s work together on:

  • Content Marketing

    Tell compelling stories for your brand through blog articles, thought leadership pieces and more.

  • Product Messaging

    Help customers see why your product is a perfect fit for them with creative taglines and product copy that highlights key benefits.

  • Social Media Copy

    Fill your social pipeline with must-see, can’t-miss content that keeps people tuned in and engaged.

  • Search Engine Optimization (SEO)

    Let’s improve the visibility of your killer content by finding the right search terms and ranking highly for them. Every project is optimized for search to help you get the most out of your content.

PHOTOGRAPHY

Capture the Ultimate Brand Image

Professional marketing photography provides incredible value to your brand and customers.

As a brand, the photos grab customers' attention, reinforce a unique visual identity, and enhance overall marketing efforts. And customers identify with these images—creating an emotional connection that piques their interest and keeps them engaged.

I’ll capture photos that are authentic to your audience, on brand, and contribute to overall goals. So if you’re looking for high-impact images to enhance your social media presence, product campaign, or other project, let’s work together.

I specialize in:

  • Product & Brand Photos

    From straightforward studio product shots to behind-the-scenes photos at your brand’s HQ, these images will show your products and team in the best light.

  • Lifestyle Images

    Photographing your products in use and in the wild is the best way to connect with customers and highlight key benefits.

  • Live Event Photography

    Industry and brand events are excellent opportunities to capture photos. Let’s make the most of them to create images for social media, PR, and evergreen brand campaigns.

Brands I’ve Worked With

The Reviews Are In…

  • Jayla Siciliano, Former Vice President of Sales & Marketing, Seymour Duncan

    I had the pleasure of working with Eric over the course of about 3 years while I was VP of Sales & Marketing at Seymour Duncan and I was continually amazed by his positivity and creativity. His copy writing work was always high quality and on point to our target audience. He has an incredibly inventive mind and he consistently brought fresh ideas to the table. If you're looking for someone who combines positivity, quality, and creativity in everything they do, Eric is your guy!

  • marek stycos, Owner of Dangerous Music, Chameleon Labs, and Audio Alchemist.

    Eric’s perpetually switched on. He’s one of those folks that chooses to engage and seizes subjects with unbridled enthusiasm. Word smithing is his passion not pastime and he’s always up for the challenge of learning a new brand voice, just like a new language. This message is brought to you AI free and has been endorsed by marek stycos owner of Dangerous Music, Chameleon Labs, Audio Alchemist.

  • Robert Puzzitiello, Marketing Director, Mackie

    I have worked with Eric on several projects over the years as the Marketing Director of Mackie. Eric was part of a comprehensive audit and update of the SEO content on our website's product pages and has been developing blog articles to increase our SEO relevance at a higher level. I have enjoyed his attention to detail in crafting a narrative that will speak both to the needs of our target customers, while balancing the nuanced details that make our products unique.

  • Category Manager (Guitar Software and Hardware), IK Multimedia

    I had the pleasure of working with Eric for several years while I was at Seymour Duncan. He’s an exceptional marketing strategist, copywriter, and photographer with a talent for creating compelling stories that customers want to hear. Eric understood our customers and consistently delivered high-quality initiatives that cut through the noise, improved our bottom line, and increased brand equity. He helped us achieve double-digit growth on our social media channels while keeping our core customers engaged. Eric flawlessly executed even the most challenging campaigns on time, all while demonstrating professionalism and being an all-around great guy. I can’t recommend Eric enough. #rockstar

  • Rebecca Burger, Social Media Manager, Eating Recovery Center

    I've had the great pleasure of working closely with (and for!) Eric over the past 10 years, and I can confidently say that he is a true master of his craft. He has an innate talent for conceptualizing big ideas and transforming them into reality, seamlessly blending creative and strategic thinking. Whether working with a leading brand in the outdoor industry or a legendary brand in the music industry, he can weave words into compelling narratives that bring a brand story to life and resonate deeply with their core audience. I would not possess the creative skills that I have today without Eric's leadership -- throughout our years working together, he has guided me with extreme clarity and inspiration. Eric is a visionary storyteller and strategic creative leader who elevates every project he touches. I wholeheartedly recommend him to any brand seeking to bring their story to life in new ways.

  • Dean Maskell, Co-Founder, AdSuccess

    Eric is precisely the sort of individual brands love to work with. He is professional, dependable, and meticulous. His passion and creativity shine through in every project, and his enthusiasm and positive demeanour are contagious. His company, Strege Creates, is the ideal creative partner for any brand seeking insightful ideas and top-notch content.

Let’s Work Together.

Interested in working together? Reach out, and I’ll be in touch shortly.